Integrated Marketing Week
My client needed a brand identity for a new event that focuses on the convergence of marketing, advertising, commerce, publishing and technology through both digital and traditional channels (full marketing integration). Key elements required were: • Key visuals • Color palette • Type/font selection • Conference logo This event targets: • Decision makers at technology vendors and other suppliers to marketing industry. See existing sponsors for DMA2012 and JUMP • Mid to high-level marketers (Managers to S/VP and CMO) across B2B and B2C businesses in all verticals using data and all channels to maximize customer engagement and drive bottom line contribution • Core industries include retail, e-commerce and publishing. • Attract growth industries include digital technology, finance/insurance/banking, travel & hospitality; healthcare, entertainment, and utilities