Boston Biotech Week 2016

I was commissioned by IIR to come up with core creative for their new event Boston Biotech Week 2016. This event connects the science to the business of healthcare, and will bring together nearly 6,000 life science professionals to the Boston metro area, a huge life science hub for a span of 4 days of education, keynotes, workshops, and exhibit hall solutions. The target audience for this festival cuts across the life science spectrum including scientists, engineers, pharma marketers, digital health investors, drug delivery technologies, and various solution providers that support all areas of life sciences. I was asked to come up with a branded logo lockup, brochure cover and concepts for onsite signage as well as online graphics.